Privacy policy

Effective Date: January 1, 2024

At FireSudz, protecting your privacy is important to us. As a firefighter-owned company, we value trust, integrity, and transparency in every part of our business—including how we collect, use, and protect your personal information. This Privacy Policy explains how FireSudz collects, uses, safeguards, and shares information when you visit our website, request information, place orders, schedule demos, use ID.me verification, or interact with our services. By using our website, you consent to the practices described below.

Information We Collect

Personal Information You Provide

We may collect personal information you voluntarily provide when you:

Request station pricing
Schedule a free demo
Place product orders
Contact us through forms, phone, or email
Sign up for newsletters or marketing communications
Use ID.me verification or related discount/verification services

This information may include your name, email address, phone number, department or business name, shipping address, billing information, and other details relevant to your request.

Automatically Collected Data

We may automatically collect certain website usage information including IP address, browser type, device type, pages visited, time spent on site, referral sources, and general analytics data to improve website performance and customer experience.

Cookies & Tracking Technologies

FireSudz may use cookies, pixels, and similar technologies (including Shopify tools, Meta/Facebook Pixel, Google Analytics, and related marketing integrations) to enhance website functionality, analyze traffic, improve advertising performance, and personalize user experiences. You can manage cookie settings through your browser preferences.

How We Use Your Information

We may use collected information to:

Process orders and fulfill product requests
Respond to demo requests, station pricing requests, and customer service inquiries
Provide product education, training, and service contract support
Improve website functionality and user experience
Send updates, promotions, or marketing communications (when opted in)
Verify eligibility for certain offers or services through third-party tools like ID.me
Comply with legal obligations and protect against fraud or misuse

Information Sharing & Third Parties

FireSudz does not sell or rent your personal information. We may share your information only when necessary with trusted third parties that help us operate our business, including:

Shopify (website and ecommerce platform)
Payment processors
Shipping and fulfillment providers
ID.me verification services
Google Analytics
Meta/Facebook advertising tools
Email and marketing service providers

These providers are expected to handle your information securely and only as necessary to support FireSudz operations. We may also disclose information when required by law.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no internet transmission or electronic storage system is guaranteed to be 100% secure. While we work hard to protect your information, users share data at their own risk.

Your Rights & Choices

You may have the right to:

Request access to personal data we hold about you
Request corrections to inaccurate information
Request deletion of your information where legally applicable
Opt out of marketing communications at any time
Manage cookies through browser settings

Third-Party Links

Our website may include links to third-party websites or services. FireSudz is not responsible for the privacy practices or content of external websites.

Policy Updates

We may update this Privacy Policy periodically to reflect business, legal, or technology changes. Updates will be posted on this page with the revised effective date. Continued use of our website after updates constitutes acceptance of the revised policy.